Blogging simply means publishing articles, that are relevant to the products you are selling or services that you provide, on your website frequently. The published articles should focus on the industry in which your business operate, updates that relate to the company or industry, and the business offerings. The number of blogs each month, and even the frequency with which the articles should be published vary basing on the business model (B2C or B2B) of your company. You should consider your business strategy when deciding the same. There is a broad array of reasons why blogging is becoming the backbone of any business today. Here are the most important reasons.
1. Improve visibility
Writing relevant content is beneficial. It will attract visitors to your site. To improve the visibility of your blog, you should market your articles in various social media platforms such as Twitter, LinkedIn, and Facebook among others. Also, social bookmarking sites (such as StumbleUpon, Digg, and Reddit), and business forums will ensure visibility of your blog. Indeed, your content quality will attract visitors to your website.
Blogging is a cost-effective content marketing strategy. Your blog will be your asset since will stay as long as your company is active. It is a one-time effort. However, the benefits are big.
3. Branding and thought leadership
The quality of your content and the ideas that are expressed in your blog becomes the Unique Selling Proportion (USP) for your brand building. Besides, it will promote you as a “Thought Leader“ in your business sector. For sure, your blog is the ambassador of your brand & the ideas or thoughts that you preach and share. That way, you will be able to attract more visitors to your website and increase your sales.
4. Improves SEO
Search engines require fresh content. Blogging is the best way for you to keep feeding unique content to your website. Frequent blogs provide the needed fodder for search engines which will identify your site as a reliable one. You should include article topics, services or products, businesses, and keywords that you want to showcase & get recognized by search engines in your blog. This will bring new visitors to your website.
The above are four reasons why blogging is becoming the backbone of any business today.